Privacy Policy

Last updated October 30, 2026

This policy explains what Alpheric Consultants Private Limited ("Kheloge", "we", "us") collects when you join the Kheloge waitlist or use our websites, why we collect it, who sees it and what you can do about it. We are the data fiduciary for this information under the Digital Personal Data Protection Act, 2023 (the "DPDP Act"). It goes with our Terms and Conditions.

In short: we ask for what we need to run the waitlist and to tell you when Kheloge is ready. We do not sell your data, and we do not use it for advertising by third parties.

1. What we collect and why

Your mobile number

We use it to send a verification code on WhatsApp, to recognise you if you come back, and to message you about your registration and the launch. The code itself is stored only as a keyed hash and expires quickly.

About you

Your name, the kind of profile you chose (player, coach, academy or venue), the name of your academy or venue if you are registering one, the sports you are interested in, and the place you pick as where you are based. That place is chosen with Google's search, so what you type into it is sent to Google, and we keep the place Google returns (its name, the town or city and state, and its map position). We use these to understand who is joining, to tell you when Kheloge opens in your city, and to decide where to launch first.

If the player is under 18

We ask for the parent or guardian's name, mobile number and relationship. The guardian is the person we contact and the person who agrees to these policies for the child.

Optional profile answers

If you fill in the optional profile, we keep what you write, such as your experience, goals or what your academy offers. It is optional, and you can change it later. We use it to shape Kheloge for the people who join.

People you invite

If you invite someone, we keep their name and mobile number so that we can send them a single invitation message and show you whether they joined. You must have their permission to share their number. They are not added to the waitlist unless they join themselves.

Your choices and consent

We record when you agreed to the Terms and this policy, and whether you chose to receive optional updates, and when you withdrew that choice if you did.

Technical information

Basic technical data such as your IP address, device and browser type and the page you came from (for example an invitation link), so that we can keep the site secure, stop misuse and see in general terms how people find us.

2. How we use it

• to verify your number and keep your registration safe;
• to run the waitlist and tell you when Kheloge is available to you;
• to send the optional updates you agreed to;
• to plan which cities and features to open first, using combined figures wherever we can;
• to prevent fraud and misuse, to answer your questions and to meet our legal duties.

We rely on your consent, which you give when you tick the box, and on lawful uses the DPDP Act allows, such as meeting a legal duty. You can withdraw your consent at any time (see section 6).

3. Children

When the player is under 18, a parent or lawful guardian must register and give consent. We contact the guardian and not the child. We do not track children, build profiles of them for advertising or send them marketing. A guardian can ask us at any time to show, correct or delete a child's registration.

4. Who we share it with

We share personal data only as follows:

• Service providers that work for us under contract and only for the purpose we hire them for: a WhatsApp and SMS messaging provider, and cloud hosting and storage providers, and Google, which provides the place search described above.
• Authorities, when a court, regulator or law enforcement agency lawfully requires it.
• A successor, if the business is merged or sold, and only if the new owner is bound by this policy.

We do not show your waitlist details to other people who join. When Kheloge launches and you create an account, a separate notice will explain what other users and academies can see.

5. Where it is kept and for how long

Your data is stored on servers in India. We keep your waitlist registration until Kheloge is available to you and you have become a user or asked us to remove you, plus the short period we need to close things out. If you ask us to delete your registration, we do so promptly and in any case within 90 days, unless the law requires us to keep something for longer.

6. Your rights and choices

Under the DPDP Act you can:

• ask for a summary of the personal data we hold about you and how we use it;
• ask us to correct or complete it;
• ask us to erase it;
• withdraw your consent, as easily as you gave it, including stopping optional updates;
• nominate someone to exercise these rights for you if you die or cannot act;
• complain to us, and then to the Data Protection Board of India if you are not satisfied.

To use any of these, write to [email protected] from the number you registered with, or give us enough detail for us to confirm it is you. We check who is asking so that nobody can change or delete another person's registration. You can also change your optional profile from the waitlist page, and stop optional updates by writing to us.

7. Keeping it safe

• Traffic between your device and our site is encrypted.
• Verification codes are stored only as keyed hashes, with limited attempts and a short life.
• Access to registrations is limited to the people who need it for their work.

No system is perfectly secure. If a breach affects your personal data, we will tell the Data Protection Board of India and the people affected, as the DPDP Act requires.

8. Cookies and browser storage

We keep a small identifier in your browser so that we can recognise your registration when you return, and a few settings needed to run the site. Clearing your browser data signs you out, and you can come back by verifying the same number.

We also ask, once, whether we may measure how the site is used. Until you say yes, nothing is loaded and nothing is stored. If you agree, we use Google Analytics (counts visits and pages), Microsoft Clarity (records sessions — where people click, scroll and type) and Big Bingo Analytics, our own tool. These set first-party cookies named _ga, _ga_*, _gid, _clck and _clsk. If your browser sends Global Privacy Control we treat it as a no and do not ask.

You can change your mind at any time using the control below. Turning it off deletes those cookies. We do not use advertising cookies and we do not sell your data.

9. Changes to this policy

We will update this policy when we change what we collect or how we use it, and the date at the top will change. If the change is significant, we will tell you before it applies and ask for your consent again where the law requires it.

10. Complaints

If something is wrong, write to our Grievance Officer below. We will reply within the time the law allows. If you are still not satisfied, you can approach the Data Protection Board of India.

Contact us

Kheloge is run by Alpheric Consultants Private Limited, a company incorporated in India (CIN U85500UP2023PTC187437).

Alpheric Consultants Private Limited
6th Floor, Magnus Tower
Sector 73
Noida, Uttar Pradesh 201301
India

• General questions: [email protected]
• Phone: +91 72890 76890
• Grievance Officer: Neeraj Dhiman, [email protected]